Is it Time to Fire Your Marketing Agency and Use AI?

Reddit has done it again. Mesmerized us with it’s amazing content. Are you thinking of firing your marketing agency only to replace it with AI content? It’s all the rage….. If you are ready to laugh, smile, or maybe even cry, check out this article about Myrtle Beach and their quest for a creative tourism campaign without those “pesky” costs associated with a good marketing company. “We welcome our new AI overlords. Introducing the new AI ad campaign for Myrtle Beach.”   Read More….. Click Here to Read Article      

Why Football Season is a Great Time to Advertise

It’s the Tuesday after Labor Day and I want to do anything but work. I have looming deadlines and many emails to catch up on. “Stay focused and don’t open the ESPN Fantasy League website.” I unenthusiasticaly open a half-written website proposal and try to pick up where I left off on Friday. A group text from my 12-person league where we begin smack-talking flashes across the upper right side of my computer screen and it makes me smile. Watching football all day like my husband is not enjoyable, but when my fantasy players are playing, I am more engaged… Read More

Does Longevity Matter?

For the most part, a marketing company’s success should be measured by innovation cycles, not years. But let’s look at the bigger picture…. More than half of startup businesses will close within three years. 75 percent won’t last five years. So what staying power do businesses like Knock Marketing and Design have that a grim percentage do not? Here are just some factors that attribute to our success. 1. A clear vision and guiding star 2. Staying focused on long-term relationship building 3. Adaptable business strategies that changes with the market 4. Providing consistent level of quality to clients 5…. Read More

An Unsurpassed Guide to Making Sound Business Decisions.

It was 6:08pm and 18 degrees outside. I was exhausted, hungry, and cold but knew I should stop at the mailbox one block from my home to check the mail. The idea of the freezing whistling wind outside gave me chills before I felt it. Winter in Coeur d’Alene, Idaho, can be tough. It gets dark at 4pm and the darkness hangs around like a persistent solicitor that you just want to tell to “get lost”. I was feeling low and extremely uninspired when I opened my mailbox to find a multitude of bromidic junk mail. The lack of the… Read More

What Creativity in Marketing Looks Like Today

The Team at Knock found this article by the Harvard Business Review interesting. If you love staying afloat on the newest marketing trends and enhancements like we do, you will enjoy this article. We are committed to always learning, growing and applying marketing techniques that will create exceptional results for our clients. To summarize: 1. Create with the customer, not just for the customer 2. Invest in the end-to-end experience  3. Turn everyone into an advocate 4. Bring creativity to measurement  5. Think like a startup To read the full article

Imagine- Color a Commodity?

We grab hundreds of colors, right at our fingertips. This hasn’t always been so easy. Colors had to be sourced for thousands of years- waiting for the perfect tint from years of mummification or a snail’s hard-labored mucus. Then used and traded for life savings. At Knock Marketing and Design, we LOVE color and everything each tint represents. We found a great article that explains what ends-of-the-earth (literally) we as a human race had to do to get the beginning of color sourcing. Makes finding the CMYK of a color sound too easy….. Call Knock Marketing and Design- Your Boutique… Read More

Post Falls Chamber- Volunteer of the Year

Wow. I was blown away by this announcement. I felt embarrassed. I never expected to be acknowledged with this award and I feel that there are so many other deserving people in our community…. Everyone knows how professional soccer works. Usually, the forwards get to make the shot that scores the goal- again and again. And when they score the goal, the whole team surrounds them, lifts them up in the air and the crowd goes wild. I do in fact, feel like a forward. Always scoring the goals. Always winning the game, always receiving the praise. But soccer has… Read More

Is it possible to become MORE creative?

I recently read an article, 5 Boring Ways to Become More Creative, and it sparked a question: Is it possible to continue to grow creatively or are we born with a creative gene? Yesterday, a friend asked me what I do to continue to be creative everyday. My knee-jerk response was, “I get my best ideas when I drink red wine.” We laughed about that and part of it was true but can I really lead a marketing company fueled on red wine with dinner? I think not. When tasked with really deepening my thoughts, I realized when I get… Read More


Innovation. Do you want to know what keeps me inspired every day? Innovation in companies and people Locally, Nationally and Internationally.In my marketing business and community involvement, I have met with hundreds of people, companies and organizations that have expressed hopelessness and helplessness in a current world that is uncharted. So many have simply canceled events, fundraisers or have just put their business “on hold” without even a glimmer of adjusting their vision. This is not the time to be still.This is not the time to be quiet.This is not the time to let your emotions paralyze your actions. The… Read More